by Anne-Marie Cziko, Ph.D. Neuroscientist

Every new creative endeavor, no matter how big or small, is the result of a novel network forming, cross-talking or recombining in the brain of it’s creator: the Mona Lisa, double ledger accounting, indoor plumbing, post-it notes and the list goes on and on. This neural infrastructure exists in every single human brain. That means that each human brain on planet earth has the potential for infinite connections of brain areas and unlimited creativity.

by Ed Barguiarena, Creative Director

“Wow! She is such an amazing—designer, chef, writer, musician, athlete, speaker, physicist—I could never do that.”

Consider this: What is the essence of the creativity I am witnessing? What is the the intrinsic nature or indispensable quality that makes this creative?